WODIFY WEBSITE
Wodify is a gym management software company with an international customer base of small gym owners. However, not all of them are technologically savvy. In giving the website a complete facelift, I took a “less is more” approach to the copy (always a good start) and focused on simplifying the features and benefits to make what might seem like complicated software a bit less intimidating.
The tone of the copy continued throughout the site pages and across all communication for Wodify’s diverse suite of products.
CUSTOMER-FACING BLOG
Along with providing software solutions, Wodify has a vested interest in the health of the fitness industry as a whole. To that end, this blog was one of an ongoing series of articles focused on improving and maintaining a healthy gym atmosphere.
Using research, interviews, surveys, and my own personal experience, I composed this blog to help gym owners improve their daily interactions with staff members and clients
BLOG AND VIDEO SCRIPTS
Culture is a big deal at Wodify. To highlight the company’s philanthropic efforts and help with talent recruiting, I created this blog and accompanying video script to show how its employees enjoy giving back to worthwhile programs and charities in the Philadelphia area.
The blog and video were also an opportunity for me to break away from the normal tone of our corporate communications and add some humor and style to more authentically capture the culture of the workplace.